[ Z5 ]/Team categories
Team — budget up to PLN 100,000,000
A category for marketing teams with an annual budget of up to PLN 100,000,000. We reward teams behind market-leading brands who can demonstrate a real return on large investments.

About the category
Who we are looking for
Marketing teams of 2 to 50 people from a single company — category leaders and large organizations.
- A strategy to maintain or gain market leadership
- Efficiency and return on large investments
- Innovation on a market-wide scale
Who can enter
Open to marketing teams whose annual budget for marketing activities (including communications and PR):
- did not exceed PLN 100,000,000 net
This category is open to teams only.
Teams compete with teams of a similar annual marketing budget. What counts is what the team achieved with the money it had.
Terms and conditionsDeadline
by 12.11.2026
Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.
Fee
PLN 3,996 net
| Early until 20.10 | PLN 3,996 |
|---|---|
| Regular until 05.11 | PLN 4,996 |
| Late until 12.11 | PLN 5,996 |
Rules
A team is 2 to 50 people from one company. Each organization may enter one team. Every entry is evaluated by the Jury.
Rules and FAQConference and Gala
4.12.2026
The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.
AgendaWinners in this category
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Three steps to the Gala
- 01
Download the Entry Kit
Categories, judging criteria and tips on preparing a winning entry.
Download the Entry Kit - 02
Enter a candidate
Choose the category and pay for the entry. You add the description, examples and results after paying.
Entry form - 03

Conference and Final Gala
4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.
About the Gala and conference
