PLEN Entry Kit Enter now

14th edition / Dyrektor Marketingu Roku

Since 2010 we have honored marketing, digital and communication experts from every industry.

Compete for the most prestigious award in Polish marketing.

Enter the competition Explore categories
  • 12 November 2026Entry deadline
  • 4 December 2026Conference and Gala
  • Hotel InterContinentalWarsaw
Watch the film
from the 12th Gala

Until entries close 47days07hrs12min35s

Until the Gala 69days02hrs12min36s

About

The 14th edition. We have honored the best marketers since 2010.

About the competition

  • Prestige

    The Dyrektor Marketingu Roku statuette and title — recognized across the industry.

  • Networking

    Conference, Gala and a community of marketing leaders — all on one day.

  • Expert Jury

    38 practitioners: CMOs, marketing directors and CEOs.

  • Visibility

    Winners featured in Mediarun.com coverage, case studies and Gala materials.

Welcome/Final Gala

The evening everyone waits for all year

Hover over a film to preview the Gala — click to watch it with sound.

This is the Final Gala: statuettes, winners and the whole marketing industry in one room. For the 14th edition we meet on 4 December 2026 at the InterContinental in Warsaw — first at the CMO Executive Summit conference, then at the Final Gala and After Party in the evening.

See the gallery Meet the winners

XII edition

Final Gala / 0:35

XI edition

Final Gala / 0:49

X edition

Final Gala / 1:02

Categories

Choose your path to recognition.

All categories

All 14th edition categories

[ GP ]02Grand PrixIndividual and team
  1. GP1Grand Prix — individual
  2. GP2Grand Prix — team

All individual entries qualify for the Grand Prix — there is no separate fee for this category.

[ S ]25SpecialMaster of AI Marketing, Digital, Omnichannel, Performance & ROI…
  1. S1Thinking Outside of the Box
  2. S2Master of AI Marketing
  3. S3Master of Digital Marketing
  4. S4Master of Technology & Innovation
  5. S5Master of Communication / PR
  6. S6Master of Customer Experience
  7. S7Master of Social Media
  8. S8Master of Influencer Marketing
  9. S9Master of Employer Branding
  10. S10Master of CSR / Social Purpose
  11. S11Master of ESG / Sustainability
  12. S12Master of International Marketing
  13. S13Master of Content Marketing
  14. S14Master of Brand Experience
  15. S15Master of Young Generation Marketing
  16. S16Master of Smart Marketing / Limited Budget
  17. S17Best Brand Manager / Category Manager
  18. S18Best Loyalty & Engagement Marketing
  19. S19Best Launch / Re-branding
  20. S20Long Time Marketing Excellence
  21. S21Marketing and Sales Director
  22. S22Master of City & Region Marketing
  23. S23Master of Interactive & Immersive Marketing
  24. S24Master of Omnichannel Marketing
  25. S25Master of Performance & ROI Marketing
[ I ]24IndividualBy industry — from home and design to AgriTech, hotels and software
  1. I1Home / Interior / Design
  2. I2Construction / Infrastructure
  3. I3Health / Pharma / Supplements
  4. I4Finance / Insurance / Investments
  5. I5Beauty / Cosmetics / Hygiene
  6. I6Culture / Arts / Education
  7. I7Media / Entertainment / Gaming
  8. I8Fashion / Lifestyle
  9. I9Automotive / Mobility
  10. I10Beverages / Alcohol
  11. I11Food Products
  12. I12E-commerce
  13. I13Retail / Trade / Services
  14. I14Sport / Wellbeing
  15. I15Travel / Hotels
  16. I16IT / Telco / Technology
  17. I17Consumer Electronics / Home Appliances
  18. I18Energy / Utilities / GreenTech
  19. I19B2B / Manufacturing
  20. I20B2B / Services
  21. I21Future Industry / AI Tech
  22. I22Software / App
  23. I23Agriculture / Farming / AgriTech
  24. I24Hotels / Spa
[ Y ]06Young & ImpactYoung marketers, NGOs, government and start-ups — from PLN 400
  1. Y1Positive Impact Personalities
  2. Y2Young Marketer — under 20
  3. Y3Young Marketer — under 25
  4. Y4Best NGO Marketer
  5. Y5Best GOV Marketer
  6. Y6Best STARTUP Marketer
[ Z ]06TeamTeams by annual marketing budget
  1. Z1Team — budget up to PLN 1,000,000
  2. Z2Team — budget up to PLN 5,000,000
  3. Z3Team — budget up to PLN 10,000,000
  4. Z4Team — budget up to PLN 50,000,000
  5. Z5Team — budget up to PLN 100,000,000
  6. Z6Team — budget over PLN 100,000,000

A team is 2 to 50 people from one company. Each organization may enter one team.

Quiz · 9 questions

Not sure which category to choose?

Answer short questions about the candidate, industry and successes. The advisor suggests categories and the entry cost right away.

Take the quiz Download examples of winning presentations

Be part of something biggerBądź częścią czegoś większego

Celebrating the leaders who make a real impact.

Doceniamy liderów, którzy realnie zmieniają marketing.

Explore categories

How to enter

Simple steps to a big opportunity.

  1. 01

    Choose a category

    Answer nine questions and the advisor suggests three categories that fit your results.

    Ask the advisor
  2. 02

    Prepare your presentation

    Entry structure, the Jury’s judging criteria and tips on describing strategy, actions and results.

    How to prepare an entry
  3. 03

    Enter online

    Candidate, categories and payment. You complete the entry content after paying.

    Entry form

Jury

Independent experts. The highest standards.

Meet the whole Jury

A shared beliefWspólne przekonanie

Great marketing builds stronger businesses and a better society.

Dobry marketing buduje silniejsze firmy i lepsze otoczenie.

We honor people who prove that bold marketing delivers results — for the company, its customers and the world around it.

Competition manifestoDyrektor Marketingu Roku · 14th edition

Different perspectives.One stage.Różne perspektywy. Jedna scena.

News

Everything that matters in the competition.

All news

Winners

Stories that inspire.

All case studies

4 December 2026 / Warsaw

The conference precedes the DMR Gala.

Agenda

The CMO Executive Summit conference runs in the morning: talks by marketing leaders, panels and conversations off stage. In the evening — the Final Gala and the winners announcement. Every entry includes an invitation to both events.

Panel discussionsMarketing leaders on what really works KeynotesTrends, case studies and market insights Conversations off stageNetworking with the Jury and winners MeetingsA community of marketing leaders Gala in the evening14th edition winners announced

Be part of something biggerBądź częścią czegoś większego

Submit your entry and be evaluated by leading marketing minds.

Zgłoś się i pokaż swoje wyniki najlepszym praktykom marketingu.

Enter now

Entry deadline
12 November 2026

Final Gala

The evening where marketing meets its leaders.

  • 4 December 2026
  • InterContinental Warsaw
Gala tickets About the Gala

Partners

Together we celebrate marketing.

Partners and partnership
  • Mediahub
  • FFF Label
  • Bluerank
  • User.com
  • Polski Lek
  • Ideo
  • Mediarun
  • naTemat
  • INN:Poland
  • Brief
  • Questus
  • Proto
  • IAA Polska
  • IAB Polska
  • ZFPR
  • Mastercard
  • TikTok
  • IPG
  • Initiative
  • Dragon Rouge
  • FCB Bridge2Fun
  • PWN
  • Tailors Club
  • AMS
  • Rzeczpospolita
  • MeetingPlanner.pl
  • Newsline
  • Izba Gospodarki Elektronicznej

Join the leaders who are shaping the future of marketing.

Enter the competition See the details