XII edition
Final Gala / 0:35
14th edition / Dyrektor Marketingu Roku
Since 2010 we have honored marketing, digital and communication experts from every industry.
Compete for the most prestigious award in Polish marketing.
- 12 November 2026Entry deadline
- 4 December 2026Conference and Gala
- Hotel InterContinentalWarsaw
Watch the film
from the 12th Gala
from the 12th Gala
Until entries close 37days10hrs45min49s
Until the Gala 59days05hrs45min50s
Prestige
The Marketing Director of the Year statuette and title — recognized across the industry.
Networking
Conference, Gala and a community of marketing leaders — all on one day.
Expert Jury
35 practitioners: CMOs, marketing directors and CEOs.
Visibility
Winners featured in Mediarun.com coverage, case studies and Gala materials.
Winners since 2010
Trusted by leading brands.
Marketers from these brands have won the Marketing Director of the Year / CMO of the Year competition.
Welcome/Final Gala
The evening everyone waits for all year
Hover over a film to preview the Gala — click to watch it with sound.
This is the Final Gala: statuettes, winners and the whole marketing industry in one room. For the 14th edition we meet on 4 December 2026 at the InterContinental in Warsaw — first at the CMO Executive Summit conference, then at the Final Gala and After Party in the evening.
XI edition
Final Gala / 0:49
X edition
Final Gala / 1:02
Categories
Choose your path to recognition.
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01
[ GP ]
Grand Prix
The competition’s highest honor — for an individual and for a team.
2 categories
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02
[ S ]
Special
Mastery in a discipline: AI, digital, PR, content, CX and more.
25 categories
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03
[ I ]
Individual
Brand marketing in a specific industry — from design to AgriTech.
24 categories
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04
[ Y ]
Young & Impact
Young marketers, NGOs, government and start-ups.
6 categories
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05
[ Z ]
Team
Marketing teams by annual budget.
6 categories
All 14th edition categories
[ GP ]02Grand PrixIndividual and team
All individual entries qualify for the Grand Prix — there is no separate fee for this category.
[ S ]25SpecialMaster of AI Marketing, Digital, Omnichannel, Performance & ROI…
- S1Thinking Outside of the Box
- S2Master of AI Marketing
- S3Master of Digital Marketing
- S4Master of Technology & Innovation
- S5Master of Communication / PR
- S6Master of Customer Experience
- S7Master of Social Media
- S8Master of Influencer Marketing
- S9Master of Employer Branding
- S10Master of CSR / Social Purpose
- S11Master of ESG / Sustainability
- S12Master of International Marketing
- S13Master of Content Marketing
- S14Master of Brand Experience
- S15Master of Young Generation Marketing
- S16Master of Smart Marketing / Limited Budget
- S17Best Brand Manager / Category Manager
- S18Best Loyalty & Engagement Marketing
- S19Best Launch / Re-branding
- S20Long Time Marketing Excellence
- S21Marketing and Sales Director
- S22Master of City & Region Marketing
- S23Master of Interactive & Immersive Marketing
- S24Master of Omnichannel Marketing
- S25Master of Performance & ROI Marketing
[ I ]24IndividualBy industry — from home and design to AgriTech, hotels and software
- I1Home / Interior / Design
- I2Construction / Infrastructure
- I3Health / Pharma / Supplements
- I4Finance / Insurance / Investments
- I5Beauty / Cosmetics / Hygiene
- I6Culture / Arts / Education
- I7Media / Entertainment / Gaming
- I8Fashion / Lifestyle
- I9Automotive / Mobility
- I10Beverages / Alcohol
- I11Food Products
- I12E-commerce
- I13Retail / Trade / Services
- I14Sport / Wellbeing
- I15Travel / Hotels
- I16IT / Telco / Technology
- I17Consumer Electronics / Home Appliances
- I18Energy / Utilities / GreenTech
- I19B2B / Manufacturing
- I20B2B / Services
- I21Future Industry / AI Tech
- I22Software / App
- I23Agriculture / Farming / AgriTech
- I24Hotels / Spa
[ Y ]06Young & ImpactYoung marketers, NGOs, government and start-ups — from PLN 400
[ Z ]06TeamTeams by annual marketing budget
- Z1Team — budget up to PLN 1,000,000
- Z2Team — budget up to PLN 5,000,000
- Z3Team — budget up to PLN 10,000,000
- Z4Team — budget up to PLN 50,000,000
- Z5Team — budget up to PLN 100,000,000
- Z6Team — budget over PLN 100,000,000
A team is 2 to 50 people from one company. Each organization may enter one team.
Quiz · 9 questions
Not sure which category to choose?
Answer short questions about the candidate, industry and successes. The advisor suggests categories and the entry cost right away.
Be part of something biggerBądź częścią czegoś większego
Celebrating the leaders who make a real impact.
Doceniamy liderów, którzy realnie zmieniają marketing.
How to enter
Simple steps to a big opportunity.
- 01
Choose a category
Answer nine questions and the advisor suggests three categories that fit your results.
Ask the advisor - 02
Prepare your presentation
Entry structure, the Jury’s judging criteria and tips on describing strategy, actions and results.
How to prepare an entry - 03
Enter online
Candidate, categories and payment. You complete the entry content after paying.
Entry form
Jury
Independent experts. The highest standards.
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Marcin Morawski
Head of Marketing, Dell Technologies
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Agnieszka Radawiec
Marketing Director, OBI
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Piotr Suchodolski
Marketing Director, ORLEN
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Inga Songin
REGIONAL CMO, RECKITT
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Małgorzata Rybak – Dowżyk
Communications Director, T-MOBILE
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Michał Podogrodzki
HEAD OF MARKET MANAGEMENT, COMMUNICATION & PR, ALLIANZ
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Beata Zielińska
HEAD OF TRADE MARKETING, PLAY
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Katarzyna Sikorska
CMO, POLSKI LEK
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Grzegorz Firczyk
DIGITAL MARKETING DIRECTOR, ADAMED PHARMA
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Klaudia Krupicz
HEAD OF MARKETING, SANDOZ
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Paweł Miziołowski
Marketing Director, BROWN FORMAN
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Chair
Paweł Netczuk
Chair of the Jury, MEDIARUN
A shared beliefWspólne przekonanie
Great marketing builds stronger businesses and a better society.
Dobry marketing buduje silniejsze firmy i lepsze otoczenie.
We honor people who prove that bold marketing delivers results — for the company, its customers and the world around it.
Different perspectives.One stage.Różne perspektywy. Jedna scena.
News
Everything that matters in the competition.
-
Meet the winners of the 13th edition of the Marketing Director of the Year / CMO of the Year competition – Official results
Leaders who set trends in marketing communication have been honored! For 13 years, the Marketing Director of the Year competition has been recognizing the work of Poland’s outstanding marketing strategists. The winners include well-known and respected names as well as rising stars of the marketing scene.
Read
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Meet the winners of the 12th edition of the Marketing Director of the Year / CMO of the Year competition – Official results
For the 12th time, the Competition Jury honored outstanding marketing and communication leaders in Poland; from among 183 nominees, awards were presented in 41 categories.
Read
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Meet the winners of the 11th edition of the Marketing Director of the Year / CMO of the Year competition – Official results
On 17 November 2022 in Warsaw, at the Crowne Plaza Hotel, as part of the MARKETING INNOVATION EXECUTIVE SUMMIT conference, the 11th Final Gala of the Marketing Director of the Year 2021/2022 competition took place.
Read
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Meet the winners of the 10th edition of the Marketing Director of the Year / CMO of the Year competition
The 10th Anniversary Gala of the Competition took place on 17 November at the Crowne Plaza Hotel in Warsaw and was the finale of the EXECUTIVE SUMMIT 2021 Conference.
Read
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Znamy najlepszych marketerów 2024! Lista laureatów konkursu Dyrektor Marketingu Roku 2024!
Read
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Mastercard – Wywiad z Jerzym Hołubem, Dyrektorem Marketingu Mastercard – MARKETING TALKS
Read
Winners
Stories that inspire.
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13th edition
BAKALLAND
Jak twórca kategorii wrócił do gry z markami własnymi dyskontów
Bakalland stworzył kategorię bakalii, ale zaczął ją przegrywać. Ponad 60% sprzedaży kategorii przechodzi przez dyskonty, a około 90% bakalii na ich półkach to marki własne. Marka od blisko pięciu lat…
+5%sprzedaży przy spadku innych marek o 3% (NielsenIQ)46% → 53%penetracji marki wśród kobiet
Artur GajewskiRead
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13th edition
PANDORA
Jedna marka, pięć rynków, 90 lokalnych projektów
Pandora to największa marka biżuteryjna na świecie z globalną strategią Phoenix i globalnym kalendarzem: około dziesięciu premier kolekcji i dziesięciu kampanii rocznie. Zespół z Warszawy prowadzi…
+10–15%sprzedaży rok do roku na pięciu rynkach własnych+50–55%nowych klientów vs 2023
Karolina M. KrawczykRead
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13th edition
PLL LOT
Ludzie w centrum marki: od kampanii wizerunkowej po rezerwacje
LOT lata od 1929 roku, ma ponad 80 portów docelowych na czterech kontynentach i sprzedaje bilety na ponad 50 rynkach, komunikując się w 12 językach. Pod koniec 2023 roku ogłosił strategię na lata…
+18%rezerwacji — case study kampanii przygotowane z Google28–48%search lift na rynkach zagranicznych (Google)
Zespół marketingu PLL LOTRead
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13th edition
ANSWEAR
Repozycjonowanie do premium z jedną platformą na 12 rynkach
Answear sprzedaje modę na 12 rynkach — od Polski i Ukrainy po Grecję, Cypr i Włochy. Jego klienci to kreatywni mieszkańcy dużych miast, którzy wyrażają się przez jakościowe marki: 45% mieszka w…
+23%sprzedaży marek premium rok do roku — 603,5 mln zł po trzech kwartałach 2024 (raport kwartalny Answear.com za Q3 2024)+6 pkt proc.znajomości wspomaganej rok do roku, przy wynikach konkurencji od +2 do −3 pkt proc. (Kantar)
Marta SawickaRead
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13th edition
BANK BPS
Jak AI zamieniła jedną kampanię w tysiąc lokalnych spotów
Robert Szymański odpowiada za marketing Banku BPS i zrzeszonych w Grupie BPS banków spółdzielczych — łącznie ponad 300 niezależnych podmiotów. Każdy działa na własnym rynku i pod własną nazwą, część…
prawie 1 000spotów wideo z nazwą konkretnego banku, wygenerowanych z pomocą AI i emitowanych na ponad 307 rynkach lokalnych23,2% → 32,9%zapamiętania reklamy (Ad Recall): grupa kontrolna vs widzowie spotów na YouTube — „best in class” wg benchmarków Google
Robert SzymańskiRead
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13th edition
CANAL+
Jak zbudować SEO w firmie, która go nie potrzebowała
We Francji CANAL+ jest tym, czym telewizja publiczna w Polsce, więc SEO ma tam inne priorytety niż na konkurencyjnym polskim rynku. W Polsce serwis CANAL+ online był nowy, mało rozpoznawalny i…
13 tys. → 114 tys.miesięcznych kliknięć w artykuły bloga z bezpłatnych wyników Google, VIII 2023 – IX 2024 (Google Search Console)2×więcej sesji z ruchu organicznego w serwisie CANAL+ online po roku pracy; w 2024 roku kolejne +15%
Zespół e-commerce CANAL+ PolskaRead
4 December 2026 / Warsaw
The conference precedes the DMR Gala.
The CMO Executive Summit conference runs in the morning: talks by marketing leaders, panels and conversations off stage. In the evening — the Final Gala and the winners announcement. Every entry includes an invitation to both events.
Be part of something biggerBądź częścią czegoś większego
Submit your entry and be evaluated by leading marketing minds.
Zgłoś się i pokaż swoje wyniki najlepszym praktykom marketingu.
Enter now
Entry deadline
12 November 2026
Final Gala
The evening where marketing meets its leaders.
- 4 December 2026
- InterContinental Warsaw
Partners
Together we celebrate marketing.
- XIVedition of the competition
- 63categories in the 14th edition
- 35Jury members
- 2010honoring leaders since