Meet the winners of the 10th edition of the Marketing Director of the Year / CMO of the Year competition

The 10th Anniversary Gala of the Competition took place on 17 November at the Crowne Plaza Hotel in Warsaw and was the finale of the EXECUTIVE SUMMIT Conference 2021. The Competition Jury decided to present 2 distinctions and awards in 16 industry categories, 16 special categories, 4 “discovery” categories, 2 team categories, the main GRAND PRIX award and an award marking the 10th edition of the competition – MARKETING DIRECTOR OF THE 10TH ANNIVERSARY

The Marketing Director of the Year competition has been organized by the portal Mediarun.com for 10 years. The idea behind the competition is to identify and reward outstanding leaders and personalities who head the marketing, digital, e-commerce, PR, communication and employer branding departments in companies and organizations.

The best of the best were selected by the Competition Jury made up of former winners of the Competition, industry experts, and representatives of agencies and media agencies.

As every year, the Jury’s assessment focused above all on the candidates, viewed through the lens of the results achieved, the implementation of the adopted marketing strategy and the introduction of innovative ideas over 2020 and 2021.

Members of the Jury of the Marketing Director of the Year 2020/21 Competition

• Agnieszka Radawiec, Marketing Director, OBI
• Dariusz Maciołek, Marketing Director, BNP Paribas
• Lidia Marcinkowska, Communications Director, KGHM
• Sylwia Chada, General Manager, TikTok
• Dorota Haller, Marketing Director, Huawei
• Wojciech Tomaszewski, Marketing Director, Answear.com
• Małgorzata Leniarska, Managing Partner, Dragon Rouge
• Mariusz Ryciak, Marketing Director, Colian
• Sylwia Rosik, Marketing Director, L’Oreal
• Rafał Jakubowski, Marketing Director, mBank
• Magdalena Redestowicz, Marketing Director, Fiat
• Maciej Banaszkiewicz, Marketing Manager, Carlsberg
• Piotr Strzałkowski, Digital Director, Pernod Ricard
• Marta Czartoryska – Żak, Marketing Director – Polskie E-Płatności
• Ewa Lis – Jeżak, CEO, IDC
• Agnieszka Bajur, McConsultants
• Krzysztof Gawrych, Partner, Eventroom
• Rafał Baran, CEO, FCB.Bridge2Fun
• Maciej Klepacki, CEO, Edipresse
• Maciej Sip, Partner, IMS
• Małgorzata Augustyniak, Vice President, AMS
• Sebastian Bykowski, CEO, PRESS SERVICE
• Bolesław Rok, Professor, Kozminski University
• Dariusz Tworzydło, Professor, University of Warsaw
• Jarosław Ziębiński, Advisor, Publicis Groupe
• Mike Korba, Co-Founder, User.com
• Krzysztof Paradowski, CEO, CMA
• Jarosław Boliński, CEO, Propeller
• Norbert Kabaczyński, CEO, Don’t worry
• Dorota Bratowska-Świacka, Marketing Director, LOT
• Wojciech Bortkiewicz, Marketing Director, CEDC
• Dariusz Epelbaum, CEO, Work & Fun
• Iwona Szwajkajzer, Founder, HKS
• Tomasz Sąsiadek, Managing Director, Bluerank
• Włodzimierz Schmidt, President of IAB Polska
• Łukasz Kozłowski, CEO, Initiative Media
• Olga Korolec, Marketing Director – ONET Ringier Axel Springer
• Artur Sikora, Marketing Director, Santander Bank
• Paweł Netczuk, Publisher of Mediarun.com

List of Winners of the 10th Edition of the Marketing Director of the Year 2020/2021 Competition:

MARKETING DIRECTOR OF THE YEAR 2020/2021
DISTINCTIONS IN THE COMPETITION

The POLPHARMA team
Agata Łapińska – HCP Marketing Director
Dorota Kicka – Senior Product Group Manager
Marta Gawrylik – Brand PR Expert
Anka Robak – Reczek – Brand PR Expert
Malwina Klenek – Junior Omnichannel Project Manager
Mariusz Pacion – Medical Representative
Basia Jasińska – Multichannel Customer Experience and Engagement Projects Manager
Karina Pasierbek – Regional Manager, Consultant

The UNIQA team
Aga Durst-Wilczyńska, Director of the Brand and Social Media Department
Karolina Rosińska, Marketing Expert
Ewa Sutyła, Marketing Communications Expert
Katarzyna Ostrowska, Director of the Communications Department

MARKETING DIRECTOR OF THE YEAR 2020/2021
DISCOVERY CATEGORIES

• Young Wolf / Discovery of the Year
  Anna Ferlin, Creative Director, BEZMIĘSNY
• Best GOV-Marketer
  Andrzej Stangret, Deputy Director, ZTM KATOWICE
• Best Start-up Marketer
  Artur Gajewski, Marketing Director, PURELLA SUPERFOODS

MARKETING DIRECTOR OF THE YEAR 2020/2021
SPECIAL CATEGORIES

Marketing Director of the Year 2021
Thinking Outside the Box

Małgorzata Rybak-Dowżyk, Communications Director, T-Mobile

Marketing Director of the Year 2021
Master of Digital Marketing – Ex aequo

Jakub Kessler, Marketing Director, SEAT / CUPRA
Grzegorz Firczyk, Digital Marketing Director, ADAMED

Marketing Director of the Year 2021
Master of Technology & Innovation

Marcin Morawski, Head of Marketing, DELL

Marketing Director of the Year 2021
Master of Communication / PR

Katarzyna Szczepanik, Senior PR Manager, CANAL+

Marketing Director of the Year 2021
Master of Customer Experience

Michał Sacha, Marketing Director, CARREFOUR

Marketing Director of the Year 2021
Master of Social Media

Marcin Morawski, Head of Marketing, DELL

Marketing Director of the Year 2021
Master of CSR / Social Purpose

Piotr Szymański, Brand Manager, CANAL+

Marketing Director of the Year 2021
Master of International Marketing

Justyna Grzyl, PR & Comms Senior Manager, PayU

Marketing Director of the Year 2021
Best Launch / Re-branding

Klaudia Krupicz, Senior Marketing Manager, HORTEX / JURAJSKA

Marketing Director of the Year 2021
Marketing and Sales Director

Malwina Wróblewska, Marketing and E-commerce Director, SOLGAR / TERRANOVA

Marketing Director of the Year 2021
Best Brand / Category Leader

Paweł Tatur, Head of Marketing, AUTO FUS GROUP

Marketing Director of the Year 2021
Master of Content Marketing

Jacek Dziura, Marketing Director, Grupa ICEA

Marketing Director of the Year 2021
Long Time Marketing Excellence

Paweł Patkowski, Brand & Marketing Communication Director, ORANGE

Marketing Director of the Year 2021
Best Loyalty & Engagement Marketing

Katarzyna Krawczyk, Marketing Director, CCC

Marketing Director of the Year 2021
Best Covid Marketing Response – Ex aequo

Katarzyna Krawczyk, Marketing Director, CCC
Sebastian Grochala, Marketing and Communications Director, POLSKA GRUPA FARMACEUTYCZNA

MARKETING DIRECTOR OF THE YEAR 2020/2021
INDUSTRY CATEGORIES

Marketing Director of the Year 2021
Health / Pharma / Dietary Supplements

Grzegorz Firczyk, Digital Marketing Director, ADAMED

Marketing Director of the Year 2021
Automotive / Mobility

Izabela Karolczyk-Szafrańska, Marketing Director, InPost

Marketing Director of the Year 2021
Fashion / Lifestyle / Premium Products

Katarzyna Krawczyk, Marketing Director, CCC

Marketing Director of the Year 2021
Beverages / Alcohol

Klaudia Krupicz, Senior Marketing Manager, HORTEX / JURAJSKA

Marketing Director of the Year 2021
Food Products

Artur Gajewski, Marketing Director, PURELLA

Marketing Director of the Year 2021
E-commerce

Aleksandra Szol, Marketing and E-commerce Director, MODIVO

Marketing Director of the Year 2021
Retail / Trade / Services

Michał Sacha, Marketing Director, CARREFOUR

Marketing Director of the Year 2021
Sport / Hobby / Travel

Katarzyna Walczak, Marketing Director, WAKACJE.pl

Marketing Director of the Year 2021
IT / Telco / Technology

Jeremi Rybak, Head of Marketing, ACER

Marketing Director of the Year 2021
Consumer Electronics / Home Appliances

Paweł Miziołowski, Marketing Director, ELECTROLUX

Marketing Director of the Year 2021
Energy / Utilities / Industry

Łukasz Jaronik, Marketing Director, COLUMBUS ENERGY

Marketing Director of the Year 2021
B2B / Manufacturing

Monika Leksowska, Marketing Director, KRAMP

MARKETING DIRECTOR OF THE YEAR 2020/2021
TEAM CATEGORIES

Marketing Team of the Year 2021 – Ex aequo
Budget up to PLN 10 million

Marketing team – TZF POLFA

• Mariusz Borkowski, Marketing Director
• Zuzanna Słomczewska-Roge, Junior Product Manager
• Katarzyna Kosacka, Product Group Manager
• Magdalena Skrzypczyńska, Product Group Manager
• Blanka Ulążka, Product Group Manager
• Katarzyna Zielińska, Junior Product Manager
• Małgorzata Jankiewicz, Product Group Manager
• Katarzyna Rucińska, Product Group Manager

Marketing team – POLSKA GRUPA FARMACEUTYCZNA

• Sebastian Grochala, Marketing and Communications Director
• Katarzyna Bazydło – Communications Team Coordinator
• Monika Barańska – Senior Communications Specialist
• Ewelina Kuźmicka – Senior Communications Specialist
• Tomasz Osadowski – Senior Communications Specialist
• Paulina Bednarek – Communications Specialist
• Małgorzata Głydziak – Marketing Team Coordinator
• Magdalena Swat – Marketing Specialist
• Robert Bucza-Buczyn – Junior Marketing Specialist
• Tomasz Lis – Pharmbook Team Coordinator
• Adrianna Kolanek – Pharmbook Team Coordinator
• Ewelina Drelich – Innovation and Research Team Coordinator
• Piotr Merks – Advisor to the Management Board for Innovation and Research
• Wioleta Gołębiewska – Innovation and Research Specialist

Marketing Team of the Year 2021
Budget over PLN 10 million

Marketing team – AGATA MEBLE

• Krzysztof Wadas – Marketing Director
• Angelika Anusiewicz-Bochenek – Deputy Marketing Director
• Natalia Nowakowska – Marketing Manager
• Anna Wilczak-Kawecka – Communications Manager
• Sylwia Śpiewak – Communications Manager
• Daria Sztuk – Senior Marketing Specialist
• Tomasz Karst – Marketing Specialist
• Aleksandra Garniewska – Marketing Specialist
• Liliana Skrzypek – Marketing Specialist
• Agnieszka Szmidt – Online Media Planning Specialist
• Aleksandra Wysocka – Opryj – Senior Graphic Designer
• Dawid Palasz – Senior Graphic Designer
• Olga Kortas – Graphic Designer
• Małgorzata Jędrzejec – Graphic Designer
• Jakub Rojek – Social Media Specialist
• Adrian Larisz – Photo Studio Coordinator
• Paweł Szulc – Photographer
• Anna Traczuk – Photo Shoot Stylist
• Anna Kaprzyk – Photo Shoot Stylist

MARKETING DIRECTOR OF THE 10TH ANNIVERSARY

Paweł Patkowski, Brand & Marketing Communication Director, ORANGE

GRAND PRIX
Marketing Director of the Year 2021

Izabela Karolczyk-Szafrańska, Marketing Director, InPost

Congratulations to all the winners!

Event Partners:

Competition Partners – Marketing Director of the Year – dyrektormarketinguroku.pl
TikTok, BlueRank, FCB Bridge2Fun, Screen Network, Dragon Rouge, Work & Fun, User.com, Efekt Digital

Executive Summit Partners – executivesummit.eu
Mastercard, BMW, KGHM, Press Service Monitoring Mediów, KGHM, KHS, NCBiR, Initiative, IPG

Media and Content Partners
AMS, WP.pl, Rzeczpospolita, NaTemat, InnPoland, 4Fun Media, Screen Network, Meeting Planner, Brief.pl, Newsline.pl, Mediarun.com

Supporting Partners
IAB, IDC, IAA, Izba E-commerce, Propeller Film, CEDC, Żubrówka, Maspex, Freya Capital

Watch the Gala video