Press release/11th edition / 23 November 2022
Meet the winners of the 11th edition of the Marketing Director of the Year / CMO of the Year competition – Official results
On 17 November 2022 in Warsaw, at the Crowne Plaza Hotel, as part of the MARKETING INNOVATION EXECUTIVE SUMMIT conference, the 11th Final Gala of the Marketing Director of the Year 2021/2022 competition took place.
On 17 November 2022 in Warsaw, at the Crowne Plaza Hotel, as part of the MARKETING INNOVATION EXECUTIVE SUMMIT conference, the 11th Final Gala of the Marketing Director of the Year 2021/2022 competition took place.
At the Final Gala, the voting results were presented of the Jury of the Marketing Director of the Year 2021/2022 competition, which decided to present, for the first time in history, a double GRAND PRIX award and to reward the winners in 14 industry categories, 14 special categories, 3 “discovery of the year” categories and 5 team categories.
The Marketing Director of the Year competition has been organized by Mediarun.com for 11 years. The idea behind the competition is to identify and reward outstanding leaders and personalities who head the marketing, digital, e-commerce, PR, communication and employer branding departments in companies and organizations.
The best of the best were selected by the Competition Jury, made up of former winners, industry experts, and representatives of agencies and media agencies.
As every year, in its discussions and voting the Jury assesses, above all, the candidates through the lens of the results achieved, the implementation of the adopted marketing strategy and the introduction of innovative ideas over 2021 and 2022.
Members of the Jury of the Marketing Director of the Year 2021/2022 Competition:
- Izabela Karolczyk-Szafrańska, Member of the Management Board / Marketing Director, InPost
- Paweł Patkowski, Brand, Media & Communication Director, ORANGE
- Wojciech Tomaszewski, Marketing Director, Answear.com
- Małgorzata Leniarska, Managing Partner, Dragon Rouge
- Mariusz Ryciak, Author, Expert
- Magdalena Redestowicz, Marketing Director, Stellantis
- Jeremi Rybak, Country Marketing Manager, Acer Polska
- Jakub Kessler, Marketing Director, SEAT & CUPRA
- Grzegorz Firczyk, Digital Marketing & eCommerce Director, Adamed Pharma
- Agata Łapińska-Kołodzińska, Director of the HCP Marketing Department, Polpharma
- Zbigniew Kaczmarek, Sales Director, AMS
- Artur Gajewski, Marketing Director, FoodWell
- Aleksandra Szol, Marketing Director, MODIVO
- Krzysztof Szultka, Marketing Director, POLO Market
- Krzysztof Wadas, Marketing Director, AGATA Meble
- Paweł Miziołowski, Marketing Director, Brown-Forman
- Mariusz Borkowski, Marketing Director, TZF POLFA
- Małgorzata Rybak-Dowżyk, Communications Director, T-Mobile
- Justyna Grzyl, Communications Director, PayU
- Paweł Tatur, Head of Marketing, AUTO FUS Group
- Sebastian Grochala, Marketing and Communications Director, Polska Grupa Farmaceutyczna
- Elżbieta Szydłowska, Managing Director, Business Boutique
- Klaudia Krupicz, Senior Marketing Manager, HORTEX
- Marta Czartoryska – Żak, Marketing Director – Polskie E-Płatności
- Krzysztof Gawrych, Partner, EVENTROOM
- Rafał Baran, CEO, BRIDGE 2 FUN
- Sebastian Bykowski, CEO, PSMM Monitoring & More
- Prof. Bolesław Rok, Lecturer, Kozminski University
- Jarosław Ziębiński, Advisor, PUBLICIS
- Mike Korba, CCO & Co-Founder, USER.com
- Jarosław Boliński, Head of the Story Lab, DENTSU
- Norbert Kabaczyński, CEO, Don’t Worry
- Wojciech Bortkiewicz, Expert
- Dariusz Epelbaum, CEO, Work & Fun
- Iwona Szwajkajzer, Founder, HKS
- Łukasz Kozłowski, Partner, DATA MASTERS
- Paweł Netczuk, Publisher, Mediarun.com
Legal support for the work of the Jury of the Marketing Director of the Year 2021/2022 Competition:
Grzegorz Cichewicz, Law Office of Attorney Grzegorz Cichewicz
List of Winners of the 11th Edition of the Marketing Director of the Year 2021/2022 Competition:
DISCOVERY CATEGORIES
Young Wolf / Discovery of the Year
Anna Ferlin | BEZMIĘSNY
Best NGO-Marketer
Paweł Barski | UNICEF
Best Start-up Marketer
Maria Kivachuk | BioCam
SPECIAL CATEGORIES
Thinking Outside the Box
Tadeusz Rusek | Wyborowa
Dariusz Maciołek | BNP Paribas – Marketing Director
Master of Digital Marketing
Karol Borkowski | VOLVO Car Warszawa – Marketing Director
Master of Technology & Innovation
Marcin Morawski | DELL – Marketing Director
Master of Communication / PR
Michał Jaworski | Rainbow Tours – Marketing Director
Master of Customer Experience
Katarzyna Krawczyk | CCC – Marketing Director
Master of CSR / Social Purpose
Dariusz Maciołek | BNP Paribas – Marketing Director
Agnieszka Durst-Wilczyńska | UNIQA – Marketing Director
Master of International Marketing
Mateusz Małek | BLACHOTRAPEZ – Marketing Director
Best Launch / Re-branding
Michał Kniaź | HalfPrice – Marketing Director
Best Brand / Category Leader
Beata Zielińska | Play – Head of Trade Marketing
Master of Social Media
Marta Kuropatwińska | Grupa Żywiec – Marketing Director
Katarzyna Krawczyk | CCC – Marketing Director
Master of Content Marketing
Jacek Dziura | Future Mind – Marketing Director
Long Time Marketing Excellence
Marta Kuropatwińska | Grupa Żywiec – Marketing Director
Beata Krupińska | Millennium Bank – Marketing Director
Best Loyalty & Engagement Marketing
Marek Sworowski | Porsche Polska – Marketing Director
Marketing and Sales Director
Sławomir Gawlik | FAKRO – Marketing Director
INDUSTRY CATEGORIES
Health / Pharma / Dietary Supplements
Inga Songin | Reckitt – Marketing Director
Katarzyna Sikorska | Polski Lek – Marketing Director
Automotive / Mobility
Adam Widuch | Grupa PGD – Marketing Director
Fashion / Lifestyle / Premium Products
Magdalena Warchoł | OTCF/4F – Marketing Director
Michał Kniaź | HalfPrice – Marketing Director
Beverages / Alcohol
Marta Kuropatwińska | Grupa Żywiec – Marketing Director
Food Products
Zbigniew Wysocki | GoodValley – Marketing Director
Finance / Insurance / Investments
Dariusz Maciołek | BNP Paribas – Marketing Director
Agnieszka Durst-Wilczyńska | UNIQA – Marketing Director
E-commerce
Piotr Szymczak | PayPo – Operations and Marketing Director
Retail / Trade / Services
Agnieszka Radawiec | OBI – Marketing Director
Sport / Hobby / Travel
Michał Jaworski | Rainbow Tours – Marketing Director
IT / Telco / Technology
Beata Zielińska | Play – Head of Trade Marketing
Home / Interior / Construction
Mateusz Małek | BLACHOTRAPEZ – Marketing Director
Sławomir Gawlik | FAKRO – Marketing Director
Beauty / Cosmetics / Hygiene
Bartosz Woźnicki | Clovin – Marketing Director
B2B / Manufacturing
Kamil Dolata | ABPLANALP – Marketing Director
TEAM CATEGORIES
Marketing Team of the Year 2022 – Budget up to PLN 1 million
Marketing team – KRAMP
Marketing Team of the Year 2022 – Budget up to PLN 10 million
Marketing team – INVEST KOMFORT
Marketing Team of the Year 2022 – Budget over PLN 10 million
Marketing team – BNP Paribas
Marketing team – Totalizator Sportowy
Marketing Team of the Year 2022 – Special Award
Marketing team – PZU
GRAND PRIX – EX AEQUO
Agnieszka Radawiec | OBI – Marketing Director
Dariusz Maciołek | BNP Paribas – Marketing Director
Congratulations to all the winners!
Event Partners:
Competition Partners – Marketing Director of the Year – dyrektormarketinguroku.pl
ADFORM, ACER, Brown-Forman, TikTok, BLUERANK, Bridge 2 FUN, Dragon Rouge, Work & Fun, USER.com, Efekt Digital
Executive Summit Partners – executivesummit.eu
ADFORM, ACER, PSMM, KHS, Brown-Forman, BLUERANK, Bridge 2 FUN, USER.com, Efekt Digital
Media and Content Partners
AMS, NaTemat, InnPoland, Meeting Planner, Newsline.pl, PSMM, Mediarun.com
Supporting Partners
IAB, IDC, IAA, Izba E-commerce, Propeller Film, Freya Capital
GRAND PRIX
EX AEQUO – MARKETING DIRECTOR OF THE YEAR 2022
Pictured:
Agnieszka Radawiec – Marketing Director, OBI
Dariusz Maciołek – Marketing Director, BNP PARIBAS
Paweł Netczuk – Competition Organizer
Pictured:
Agnieszka Radawiec – Marketing Director, OBI
Paweł Netczuk – Competition Organizer
Pictured:
Dariusz Maciołek – Marketing Director, BNP Paribas
Mariusz Ryciak – Author and Industry Expert
Paweł Netczuk – Competition Organizer
