Meet the winners of the 13th edition of the Marketing Director of the Year / CMO of the Year competition – Official results

We know the best marketers of 2024! The list of winners of the Marketing Director of the Year 2024 competition!

Leaders who set trends in marketing communication have been honored! For 13 years, the Marketing Director of the Year competition has been recognizing the work of Poland’s outstanding marketing strategists. The winners include well-known and respected names as well as rising stars of the marketing scene. On 4 December 2024, at a ceremonial gala held at the Renaissance Hotel in Warsaw, the winners of the Marketing Director of the Year 2024 competition were announced.

The Marketing Director of the Year competition has been organized by Mediarun.com for 13 years. The idea behind the competition is to identify and reward outstanding leaders and personalities who head the marketing, digital, e-commerce, PR, communication and employer branding departments in companies and organizations.

As every year, in its discussions and voting the Jury assesses the candidates primarily through the lens of the results achieved, the implementation of the adopted marketing strategy and the introduction of innovative ideas over 2023 and 2024.

The Jury, made up of almost 50 outstanding leaders of the Polish marketing, business and academic scene, former winners, and representatives of agencies and media agencies, presented awards not only in the individual competition categories but also chose two winners of the Individual Grand Prix and, for the first time in the competition’s history, awarded the Team Grand Prix statuette.

And the winners are…

For visionary leadership, the ability to combine global strategy with local context, and remarkable effectiveness in building a premium brand in 20 countries, the “Individual Grand Prix 2024” award went to Karolina M. Krawczyk of Pandora!

For carrying out a revolutionary rebranding that not only refreshed the image of the Bakalland brand but also built new emotional associations and restored its position as a leader in a competitive market, the “Individual Grand Prix 2024” award went to Artur Gajewski of FoodWell!

For an impressive image campaign, masterful use of digital communication channels and consistent brand building based on the unique emotions of travel, the “Team Grand Prix 2024” award went to the Marketing Office of Polskie Linie Lotnicze LOT!

I am immensely pleased that for over a dozen years the competition has been showing what marketing experts we have in Poland, enabling them to grow, be recognized by their boards and be helped at the next stages of their careers – stresses Paweł Netczuk, initiator and organizer of the competition.

THE JURY 2024:

• Katarzyna Meissner – Marketing Director – Velobank
• Marcin Morawski – Marketing Director – Dell
• Inga Songin – Marketing Director – Reckitt
• Marek Sworowski – Marketing Director – Porsche
• Anna Tuzek – Marketing Director – BBI Development
• Piotr Suchodolski – Marketing Director – Orlen
• Agnieszka Radawiec – Marketing Director – OBI Polska
• Michał Podogrodzki – Marketing Director – Allianz
• Mariusz Borkowski – Lecturer – CKP Medical University of Warsaw
• Michał Helman – Member of the Management Board – Burda Media Polska
• Kinga Dołęga – CEO – Kinads
• Adrian Jagodziński – CEO – Caudalie
• Małgorzata Rybak-Dowżyk – Communications Director – T-Mobile
• Artur Jabłoński – Founder – Digitalk
• Katarzyna Sikorska – Marketing Director – Polski Lek
• Grzegorz Firczyk – Digital Marketing & eCommerce Director – Adamed Pharma
• Klaudia Krupicz – Marketing Director – Sandoz
• Arkadiusz Michno – CEO – Ideo
• Tadeusz Czarniecki – Oshee
• Renata Pawłowska-Maciak – Expert
• Paweł Miziołowski – Marketing Director – Brown Forman
• Katarzyna Bursztein – Marketing Director – DAFI / Formaster
• Mariusz Mistewicz – Expert
• Zuzanna Wesołowska- Kubiak – Marketing Director – CEPD.Tech / PELION
• Tomasz Grzywnowicz – Marketing and Sales Director – TZF Polfa
• Anna Kwaśnik – Founder – Diamond Freak
• Prof. Robert Kozielski – Founder – Questus
• Beata Zielińska – Head of Brand Communication – Play
• Jakub Jasiński – CEO – Ebilet
• Olgierd Cygan – Founder – Future Company
• Rafał Baran – CEO – Bridge2Fun
• Krzysztof Gawrych – Expert – Ostoja Dwa Jeziora
• Dariusz Epelbaum – CEO – Work & Fun
• Maciej Banaszkiewicz – Expert
• Tomasz Targiński – Business Development Director – Dentsu
• Mariusz Ryciak – Expert – AI Academy
• Mike Korba – Co-Owner – User.com
• Norbert Kabaczyński – CEO – Don’t Worry Creative Events
• Dariusz Tworzydło – Lecturer – University of Warsaw
• Grzegorz Mazur – Director – Wilanów Palace
• Paweł Netczuk – Publisher – Mediarun.com

Winners:

INDIVIDUAL GRAND PRIX
MARKETING DIRECTOR OF THE YEAR 2024

• Karolina Krawczyk – Marketing Director – PANDORA
• Artur Gajewski – Marketing Director – FOODWELL

TEAM GRAND PRIX
MARKETING DIRECTOR OF THE YEAR 2024

• Ewa Lampart – Marketing Director – PLL LOT

SPECIAL CATEGORIES
MARKETING DIRECTOR OF THE YEAR 2024

MARKETING DIRECTOR OF THE YEAR 2024
Positive Impact Personalities

• Anna Andrych – Marketing Director – PAYEYE

MARKETING DIRECTOR OF THE YEAR 2024
Best NGO Marketer

• Konrad Kruczkowski – Stowarzyszenie WIOSNA

MARKETING DIRECTOR OF THE YEAR 2024
Best STARTUP Marketer

• Łukasz Piekut – REBEL TANG

MARKETING DIRECTOR OF THE YEAR 2024
Thinking outside of the box

• Michał Jaworski – RAINBOW Tours

MARKETING DIRECTOR OF THE YEAR 2024
Master of AI Marketing

• Robert Szymański – BANK BPS

MARKETING DIRECTOR OF THE YEAR 2024
Master of Digital Marketing

• Arkadiusz Krokowski – PLAY

MARKETING DIRECTOR OF THE YEAR 2024
Master of Technology & Innovation

• Piotr Częścik – PROMEDICA Care

MARKETING DIRECTOR OF THE YEAR 2024
Master of Communication / PR

• Katarzyna Koper – VELOBANK

MARKETING DIRECTOR OF THE YEAR 2024
Master of Influencer Marketing

• Marta Sawicka – ANSWEAR

MARKETING DIRECTOR OF THE YEAR 2024
Master of Employer Branding

• Marta Chmielewska – VELOBANK

MARKETING DIRECTOR OF THE YEAR 2024
Master of CSR / Social Purpose:

• Emil Nowiński – RINGIER AXEL SPRINGER POLSKA
• Aleksandra Gawlas – Wilińska – HENKEL Consumer Brands

MARKETING DIRECTOR OF THE YEAR 2024
Master of ESG / Sustainability

• Grzegorz Mościbrocki – CLOVIN

MARKETING DIRECTOR OF THE YEAR 2024
Master of International Marketing

• Mateusz Załubski – INCOGNI

MARKETING DIRECTOR OF THE YEAR 2024
Master of International Marketing

• Karolina Krawczyk – PANDORA

MARKETING DIRECTOR OF THE YEAR 2024
Master of Content Marketing

• Jan Kaliński – EBILET

MARKETING DIRECTOR OF THE YEAR 2024
Master of Brand Experience

• Krzysztof Bożek – LOREAL / YSL

MARKETING DIRECTOR OF THE YEAR 2024
Master of Young Generation Marketing

• Jan Kalinski – eBilet

MARKETING DIRECTOR OF THE YEAR 2024
Master of Smart Marketing / Limited Budget

• Olaf Furmanek – ORLEN Paczka
• Mateusz Haber – SURF INC.

MARKETING DIRECTOR OF THE YEAR 2024
Best Brand / Category Leader

• Anna Werstler – GRUPA ŻYWIEC

MARKETING DIRECTOR OF THE YEAR 2024
Best Loyalty & Engagement Marketing

• Marika Gołębiowska – DELL

MARKETING DIRECTOR OF THE YEAR 2024
Best Launch / Re-branding

• Artur Gajewski – FOODWELL

MARKETING DIRECTOR OF THE YEAR 2024
Long time Marketing Excellence

• Wiktor Kowalski – DAN CAKE

INDUSTRY CATEGORIES
MARKETING DIRECTOR OF THE YEAR 2024

MARKETING DIRECTOR OF THE YEAR 2024
Health / Pharma / Supplements

• Katarzyna Sikorska – Polski Lek
• Anna Urcus – ADAMED PHARMA

MARKETING DIRECTOR OF THE YEAR 2024
Finance / Insurance / Investments

• Robert Szymański- Bank BPS
• Piotr Szymczak- PAY PO

MARKETING DIRECTOR OF THE YEAR 2024
Beauty / Cosmetics / Hygiene

• Krzysztof Bożek – L’OREAL / YSL

MARKETING DIRECTOR OF THE YEAR 2024
Culture / Arts / Education

• Jakub Woźniak – POLIN Museum of the History of Polish Jews
• Kinga Nowacka – SWPS University

MARKETING DIRECTOR OF THE YEAR 2024
Distinction: Bohdan Pawłowicz Timeless Film Foundation

MARKETING DIRECTOR OF THE YEAR 2024
Fashion / Lifestyle

• Marta Sawicka – Answear

MARKETING DIRECTOR OF THE YEAR 2024
Beverages / Alcohol

• Anna Werstler – GRUPA ŻYWIEC

MARKETING DIRECTOR OF THE YEAR 2024
Food Products

• Artur Gajewski – FOODWELL

MARKETING DIRECTOR OF THE YEAR 2024
E-commerce

• Zuzanna Dębowska – ŻABKA JUSH

MARKETING DIRECTOR OF THE YEAR 2024
Travel / Hotels / Spa

• Michał Jaworski – RAINBOW Tours

MARKETING DIRECTOR OF THE YEAR 2024
IT / Telco / Technology

• Arkadiusz Krokowski – PLAY

TEAM CATEGORIES
MARKETING DIRECTOR OF THE YEAR 2024

MARKETING DIRECTOR OF THE YEAR 2024
Marketing Team of the Year 2024. Budget up to PLN 1,000,000.

• Roger Publishing

Team members:
Nicole Sochacki-Wójcicka – owner
Ewelina Dogońska – Sales and Marketing Director,
Ewelina Kozłowska – Digital Marketing Manager,
Patrycja Olczak – Head of the Creative Department, Creative and Online Marketing Department:
Martyna Rostkowska,
Marta Radzik,
Katarzyna Józwiak,
Aleksandra Stanisławska,
Aleksandra Goździewska,
Dawid Kiryk

MARKETING DIRECTOR OF THE YEAR 2024
Marketing Team of the Year 2024. Budget up to PLN 5,000,000.

• Centrum Handlowe Posnania

Team members: Agnieszka Juszkis, Natalia Nawrocka, Justyna Urbanowicz-Jaśniak, Gabriela Bączkiewicz

• Stowarzyszenie Wiosna

Team members: Konrad Kruczkowski, Marta Firlej, Katarzyna Kowalska, Rafał Pęczek, Monika Dębowska-Kiec, Magdalena Łukasik, Marta Magiera, Ewa Tryjańska, Agnieszka Wojtyniak, Aleksandra Żak, Daria Ferda, Agnieszka Basińska, Damian Bławut, Magdalena Bogusz, Julia Czapla, Natalia Daniło, Anna Franke, Anna Gaik, Agnieszka Gał, Paulina Gieryk, Katarzyna Grin, Anna Guzik, Tomasz Hebda, Agnieszka Jarczyk, Paula Kaczmarska, Aleksandra Karpiel, Natalia Kozak, Anna Kropisz, Sabina Labe, Michał Obacz, Hubert Osipowicz, Jarosław Paczyński, Marta Pałka, Klaudia Pochopień, Magdalena Poda, Anna Przybył, Aleksandra Rudy, Magdalena Siejek, Julita Stefańska, Jakub Stempniewicz, Aleksandra Tracz, Anna Wilczyńska, Julia Ziemba, Gabriela Żak

MARKETING DIRECTOR OF THE YEAR 2024
Marketing Team of the Year 2024. Budget up to PLN 10,000,000.

• Canal+

Team members: Maciej Kuźma, Magdalena Witkiewicz, Amadeusz Winek, Emilia Pantula, Aleksandra Szoblik, Paweł Ostapienko, Piotr Mirski

• Polski Lek

Team members: Katarzyna Sikorska, Marta Iwanek, Klaudia Targosz, Joanna Podlasin-Jurzak, Katarzyna Bębenek, Marta Serafin, Sebastian Paś, Patrycja Pasek, Kamila Kurek

MARKETING DIRECTOR OF THE YEAR 2024
Marketing Team of the Year 2024. Budget up to PLN 50,000,000.

• Shell Polska

Team members: Justyna Goraj – Marketing Manager PL, Karolina Trębicka – Customer Engagement Manager, Klaudia Janota-Grochowina – Fuel Brand Manager, Jolanta Kwiatkowska – Fuel Marketing Specialist, Anna Sitarska – Marketing Activation Specialist, Yuliia Korzunetska – CRM Acceleration Lead

• L’Oreal Polska

Team members: Krzysztof Bożek – Marketing Director, Michał Bednarek – senior advocacy manager, Kamila Harasimowicz – advocacy specialist, Weronika Pleskot – senior brand manager, Ewelina Bliska – senior brand activation manager, Paulina Nowicka – junior brand activation manager, Elizaveta Spivakova – brand activation manager

MARKETING DIRECTOR OF THE YEAR 2024
Marketing Team of the Year 2024. Budget up to PLN 100,000,000.

• Grupa OLX

Team members: Filip Fiedorow – Marketing Director, Kamil Szabłowski – Consultant, Karolina Łabędź-Gronek – Marketing Specialist, Łukasz Borowicz – Commercial Activity Manager, Łukasz Fabiś – Lead Graphic Designer, Magda Mróz – Junior Marketing Specialist, Marcelina Florczyk – Consultant, Marta Wojciechowska – Marketing Team Manager, Martyna Cieślukowska – Graphic Designer, Michał Wiśniewski – Head of Marketing, Paulina Musielak-Rezmer – PR Lead, Paweł Klapiński – Senior Marketing Specialist, Bartosz Ślusarz – Consultant, Bartosz Wiśniewski – Consultant, Błażej Piotrowski – Media and Marketing Investment Manager, Jolanta Święcicka – Senior Marketing Specialist

• Polskie Linie Lotnicze LOT

Team members: Ewa Lampart, Justyna Bednarska, Agnieszka Kopańska, Miłosz Bratuś, Weronika Wieczorek, Maciej Chętnik, Bartłomiej Łęczek, Iwona Bańka-Czech, Agnieszka Milak, Joanna Krzyżaniak, Dominika Zachariasz

Partners:

Competition Partners – Marketing Director of the Year – dyrektormarketinguroku.pl

Bluerank, Caudalie, Future Company, Ideo, Ideo Force, Kinads, Mediarun, questus, Rent Design, Sarigato, TZF Polfa, User.com

Media Partners

Burda Media Polska, digitalk, Inn Poland, Proto, Nowa Warszawa, Rzeczpospolita, rp.pl, kobieta.rp.pl