Meet the winners of the 12th edition of the Marketing Director of the Year / CMO of the Year competition – Official results

For the 12th time, the Competition Jury honored outstanding marketing and communication leaders in Poland; from among 183 nominees, awards were presented in 41 categories.

On 16 November 2023 in Warsaw, at the InterContinental Hotel, as part of the AI MARKETING INNOVATION EXECUTIVE SUMMIT conference, the 12th Final Gala of the Marketing Director of the Year 2022/2023 competition took place.

During the Gala, the voting results of the Competition Jury of the Marketing Director of the Year 2022/2023 competition were announced. The Jury decided to present a double GRAND PRIX award and to reward the winners in 14 industry categories, 14 special categories, 4 Young & Impact categories and 5 team categories. The Jury also decided to present 2 special team awards. More than 350 people took part in the Final Gala and in the Marketing Executive Summit conference that preceded it.

The Marketing Director of the Year competition has been organized by Mediarun.com for 12 years. The idea behind the competition is to honor, identify and reward outstanding leaders and personalities who head the marketing, digital, e-commerce, PR, communication and employer branding departments in companies and organizations.

The best of the best were selected by the Competition Jury, made up of previous winners, industry experts, and representatives of agencies and media agencies.

As every year, in its discussions and voting the Jury assesses above all the candidates through the lens of the results achieved, the implementation of the adopted marketing strategy and the introduction of innovative ideas over 2022 and 2023.

Members of the Jury of the Marketing Director of the Year 2023 Competition:

• Agnieszka Radawiec, Marketing Director, OBI
• Dariusz Maciołek, Marketing Director, BNP PARIBAS
• Marek Sworowski, Marketing Director, PORSCHE
• Beata Zielińska, Head of Trade Marketing, PLAY
• Michał Kniaź, Marketing Director, HALFPRICE
• Piotr Szymczak, VP and Marketing Director, PAYPO
• Inga Songin, Marketing Director, RECKITT
• Mateusz Małek, Marketing Director, BLACHOTRAPEZ
• Zbigniew Wysocki, Marketing Director, GOODVALLEY
• Rafał Baran, CEO, BRIDGE 2 FUN
• Paweł Miziołowski, Marketing Director, BROWN FORMAN
• Jarosław Boliński, Producer and Founder, PROPELER
• Agnieszka Durst-Wilczyńska, Marketing Director, UNIQA
• Artur Sikora, Supervisory Board Member, BTC STUDIOS
• Mariusz Ryciak, Author, EXPERT
• Mariusz Borkowski, Marketing Director, TZF POLFA
• Iwona Szwajkajzer, Founder, KHS
• Jarosław Ziębiński, Advisor, PUBLICIS
• Dariusz Tworzydło, Professor, UNIVERSITY OF WARSAW
• Krzysztof Gawrych, INDEPENDENT EXPERT
• Paweł Barski, Marketing Director, UNICEF POLSKA
• Monika Leskowska, Marketing Director, KRAMP
• Sławomir Gawlik, Marketing Director, FAKRO
• Anna Tuzek, Marketing Director, BBI DEVELOPMENT
• Elżbieta Szydłowska, Managing Director, BUSINESS BOUTIQUE
• Piotr Potorski, Growth Officer, DENTSU
• Olgierd Cygan, Partner, FUTURE COMPANY
• Aleksandra Szol, Marketing Director, MODIVO
• Maciej Banaszkiewicz, Marketing Manager, CARLSBERG GROUP
• Grzegorz Firczyk, Digital Marketing & E-commerce Director, ADAMED
• Krystian Cieślak, Founder, RO
• Kinga Dołęga, CEO, KINADS
• Cezary Wilemajtys, CEO, UNITED PARTNERS
• Radomir Jaszczuk, Associate Director, MEDIAHUB
• Adam Kalinowski, CEO, MELMAK
• Adam Kozłowski, Vice President, MONDAY GROUP
• Grzegorz Cichewicz, Legal Counsel of the Competition
• Paweł Netczuk, Competition Organizer, HEXAGON NETWORK

List of Winners of the 12th Edition of the Marketing Director of the Year 2023 Competition:

YOUNG & IMPACT CATEGORIES

BEST START-UP MARKETER

• Ewa Pawella | Marketing Director – FOODSI
• Anna Andrych | Marketing Director – PAYEYE

YOUNG MARKETER [UNDER 25]

• Maria Kivachuk – BIOCAM
• VOLODYMYR TURCHAK – IDEAMOTIVE

BEST GOV MARKETER

• Magdalena Swoboda – Młynarczyk – MRiT

BEST NGO MARKETER

• ANGELIKA HAŁOŃ – POLAND BUSINESS RUN

DISTINCTION

• Irina Lastovjak – FUTURE WORLD ON

SPECIAL CATEGORIES

THINKING OUTSIDE THE BOX

• AGATA BRODZKA | Marketing Director – PARADYŻ
• TOMASZ LEWANDOWSKI | Marketing Director – CENTRUM MEDYCZNE PUŁAWSKA CMP

MASTER OF DIGITAL MARKETING

• JEREMI RYBAK | Marketing Director – ACER

MASTER OF TECHNOLOGY & INNOVATION

• MARCIN MORAWSKI | Marketing Director – DELL TECHNOLOGIES

MASTER OF COMMUNICATION / PR

• MARTA POKUTYCKA-MĄDRALA | Marketing Director – NATIONALE NEDERLANDEN
• KATARZYNA PRZEWĘZIKOWSKA | Marketing Director – GRUPA ŻABKA

MASTER OF CUSTOMER EXPERIENCE

• ANNA KANIA-OKIEŃCZYC | Marketing Director – DHL
• ANNA KWAŚNIK | Marketing Director – SESDERMA

MASTER OF INFLUENCER MARKETING

• HONORATA GUZIŃSKA | Marketing Director – L’OREAL/ MAYBELLINE NEW YORK
• ANNA STASZYŃSKA | Marketing Director – MOTOROLA

MASTER OF EMPLOYER BRANDING

• MICHAŁ PODOGRODZKI | Marketing Director – ALLIANZ

MASTER OF CSR / SOCIAL PURPOSE

• KINGA NOWACKA | Marketing Director – SWPS UNIVERSITY

MASTER OF INTERNATIONAL MARKETING

• INGA WAWRZYNIAK-GACEK | Marketing Director – ESKY

BEST BRAND / CATEGORY LEADER

• TADEUSZ CZARNIECKI | Marketing Director – OSHEE
• KATARZYNA BURSZTEIN | Marketing Director – DAFI

LONG TIME MARKETING EXCELLENCE

• RAFAŁ MASIAK | Marketing Director – HOCHLAND
• KINGA NOWACKA | Marketing Director – SWPS UNIVERSITY

MASTER OF BRAND EXPERIENCE

• ZUZANNA WESOŁOWSKA-KUBIAK | Marketing Director – TATUUM
• KRZYSZTOF BOGACZ | Marketing Director – LOTTE WEDEL

BEST LAUNCH / RE-BRANDING

• BARTOSZ DZIENDZIEL | Marketing Director – NEST BANK
• KATARZYNA MEISSNER | Marketing Director – VELOBANK

MARKETING AND SALES DIRECTOR

• KATARZYNA MEISSNER | Marketing Director – VELOBANK

INDUSTRY CATEGORIES

HOME / INTERIOR / DESIGN

• AGATA BRODZKA | Marketing Director – PARADYŻ

CONSTRUCTION / INFRASTRUCTURE

• MARTYNA WRÓBEL | Marketing Director – BUDIMEX

HEALTH / PHARMA / SUPPLEMENTS

• KATARZYNA SIKORSKA | Marketing Director – POLSKI LEK
• ANNA KWAŚNIK | Marketing Director – SESDERMA

FINANCE / INSURANCE / INVESTMENTS

• JERZY HOŁUB | Marketing Director – MASTERCARD

BEAUTY / COSMETICS / HYGIENE

• HONORATA GUZIŃSKA | Marketing Director – L’OREAL/ MAYBELLINE NEW YORK
• ANNA WYKURZ | Marketing Director – DR AMBROZIAK LABORATORIUM

MEDIA / ENTERTAINMENT / GAMING

• JEREMI RYBAK | Marketing Director – ACER

FASHION / LIFESTYLE

• ZUZANNA WESOŁOWSKA-KUBIAK | Marketing Director – TATUUM

FOOD PRODUCTS

• KRZYSZTOF BOGACZ | Marketing Director – LOTTE WEDEL

RETAIL / TRADE / SERVICES

• KATARZYNA PRZEWĘZIKOWSKA | Marketing Director – GRUPA ŻABKA

SPORT / HOBBY / WELLBEING

• ADRIANNA KOSMALSKA | Marketing Director – E-BEACTIVE
• KATARZYNA BURSZTEIN | Marketing Director – DAFI

TRAVEL / HOTELS / SPA

• EWA LAMPART | Marketing Director – LOT
• RENATA PAWŁOWSKA-MACIAK | Marketing Director – POLSKI HOLDING HOTELOWY

IT / TELCO / TECHNOLOGY

• ANNA STASZYŃSKA | Marketing Director – MOTOROLA
• MARCIN MORAWSKI | Marketing Director – DELL TECHNOLOGIES

ENERGY / UTILITIES

• ANNA SEROCZYŃSKA | Marketing Director – LUNEOS
• JAKUB DĄBROWSKI | Marketing Director – VEOLIA

B2B SERVICES

• JAKUB DĄBROWSKI | Marketing Director – VEOLIA

TEAM CATEGORIES

TEAM / BUDGET UP TO PLN 1 MILLION

• CENTRUM MEDYCZNE PUŁAWSKA CMP
  Tomasz Lewandowski – Head of the Marketing and PR Department,
  Karolina Krajnik – Senior Digital Marketing Specialist,
  Beata Sulima Markowska-Markowska – Senior Marketing Specialist,
  Katarzyna Dawidziuk – Childbirth Education and Partnership Coordinator,
  Marta Staszewska – Graphics and Creative Coordinator,
  Tomasz Jarzynka – Graphics and Creative Specialist,
  Anna Góralska-Miksa – Trade Marketing Coordinator
  Iwo Bisikiewicz – Social Media Specialist,
  Magdalena Borgus – Public Relations Expert

• FOODSI
  Ewa Pawella – Head of Marketing,
  Klaudia Wieczorkiewicz – Social Media Manager,
  Dawid Woronowicz – Performance Marketing Specialist,
  Stanisław Zieliński – Senior Graphic Designer,
  Robert Maciejak – Content & Marketing Operations Specialist,
  Joanna Zaguła – Content Specialist.

TEAM / BUDGET FROM PLN 1 MILLION TO PLN 5 MILLION

• L’OREAL POLAND / MAYBELLINE NEW YORK BRAND
  Honorata Guzińska – Head of American Brands,
  Katarzyna Getmanchuk – Senior Brand Manager Eyes,
  Patrycja Jakubowska – Senior Brand Manager Face,
  Aleksandra Panczyszyn – Junior Brand Manager Lips,
  Magdalena Olszewska – Brand Engagement Leader American Brands,
  Paulina Gajzlerowicz – Brand Engagement Manager Maybelline NY,
  Weronika Kłodzińska – Merchandising Manager,
  Urszula Dzienuć – Online Brand Manager,
  Patrycja Dymel – Business Development Manager.

• SWPS UNIVERSITY
  Kinga Nowacka – Marketing and Sales Director, Deputy Director General, Member of the Management Board of SWPS University,
  Agnieszka Lewicka – Deputy Marketing Director,
  Rafał Sławski – Deputy Marketing Director,
  Łukasz Skorupski – Creative Director,
  Michał Krześniak – Content Marketing Section Manager,
  Ewelina Kolendowicz-Ossowska – Brand Manager,
  Karolina Piasecka – Web Services Development Manager,
  Marcin Nader – Web Backend Manager,
  Weronika Książek – Website Editorial Team Manager (newsroom),
  Iga Lewicka – Marketing Specialist | Copywriter,
  Sylwia Zagródka – Postgraduate Studies Marketing Manager,
  Alicja Szewczyk-Firek – Product Editor,
  Justyna Śnieżek – News Editor,
  Zofia Orly – Academic and Product Editor,
  Anna Romańczuk – Marketing Specialist,
  Magdalena Szczuka – News Editor,
  Magdalena Miszewska – News Editor,
  Teresa Tomczak – Marketing Specialist,
  Olga Pawlak – Copywriter,
  Bartosz Szymański – UX Designer,
  Natalia Skalik – Marketing Specialist,
  Anna Niedźwiecka – Marketing Automation Specialist,
  Anna Sienkiewicz – Website Administrator,
  Marcin Chwała – Marketing Automation Administrator,
  Tomasz Włodarczyk – Research and Analytics Specialist,
  Michał Wróbel – Multimedia Production Specialist,
  Aleksandra Różańska – Social Media Manager,
  Magdalena Pietruk – Social Media Manager,
  Nikodem Szymański – Graphic Designer / Photographer,
  Jan Prager – Media Planner,
  Marcin Szymoniak – Graphic Designer,
  Anna Cymerys – Marketing Specialist.

TEAM / BUDGET FROM PLN 5 MILLION TO PLN 10 MILLION

• ADAMED PHARMA
  Dr Edyta Figurny-Puchalska – Digital Ecosystem Manager,
  Elżbieta Dziob-Radziszewska – Content Manager,
  Ewelina Symczuk-Musiał – Senior Project Manager,
  Agnieszka Nagel – Junior Marketing Project Manager,
  Kinga Mocarska – Senior Digital Project Manager,
  Monika Potocka – Digital Project Manager,
  Marta Juźwiuk – Digital Project Manager.
• OSHEE
  Tadeusz Czarniecki – Marketing Director,
  Mateusz Konior – Marketing Manager,
  Jarosław Jezioro – Brand Manager,
  Mariola Bielawska – Event Manager,
  Adrianna Czech – Head of Marketing Communication,
  Julia Markowska – Marketing Specialist,
  Kamila Kubicka – Senior Graphic Designer,
  Mateusz Bartusik – Senior Graphic Designer,
  Jacek Spryczyński – Senior Graphic Designer,
  Ewa Hipnarowicz – Graphic Designer,
  Jarosław Kałwa – Graphic Designer,
  Monika Skorupińska – R&D Senior Specialist,
  Katarzyna Dudek – R&D Senior Specialist,
  Aleksander Woś – E-commerce Director,
  Rafał Piszczek – E-commerce Specialist,
  Gabriela Gurak – Intern,
  Paulina Nowak – Brand Manager.

TEAM / BUDGET FROM PLN 10 MILLION TO PLN 50 MILLION

• LOT
  Ewa Lampart – Director of the Marketing and Corporate Communications Office,
  Justyna Bednarska – Deputy Director of the Marketing and Corporate Communications Office,
  Iwona Bańka-Czech – Head of the Brand Promotion Department,
  Dominika Zachariasz – Head of the Operational Marketing Department,
  Bartłomiej Łęczek – Head of the Social Media Department,
  Miłosz Bratuś – Head of the Events Department,
  Agnieszka Kopańska – Head of the Press Department,
  Joanna Krzyżanak – Head of the Internal Communications Department.
• POLSKI LEK
  Katarzyna Sikorska – Marketing Director,
  Marta Iwanek – Senior Brand Manager,
  Anna Pietrzyk – Senior Brand Manager,
  Klaudia Targosz – Product Manager,
  Katarzyna Bębenek – Product Manager,
  Marta Serafin – Product Manager,
  Joanna Podlasin-Jurzak – Customer Marketing Manager,
  Martyna Stelmaszczyk – Product Manager,
  Beata Skorut – Marketing Project Coordinator,
  Patrycja Pasek – Marketing Assistant,
  Kamila Kurek – Marketing Assistant.

TEAM / OVER PLN 50 MILLION

• VELOBANK
  Katarzyna Meissner – Managing Director,
  Małgorzata Wilińska – Director,
  Katarzyna Pajek – Manager,
  Anna Małczyńska – Manager,
  Piotr Podstawek – Manager,
  Katarzyna Świstak – Expert,
  Magdalena Idczak – Expert,
  Mateusz Łada – Senior Specialist,
  Klaudia Harasym – Expert,
  Natalia Budny – Specialist,
  Ewelina Solińska – Expert,
  Bartosz Chojecki – Key Expert,
  Grzegorz Pawłowicz – Senior Project Manager.

SPECIAL AWARD / BUDGET UP TO PLN 10 MILLION

• DELL TECHNOLOGIES (SPECIAL AWARD – PLN 10 MILLION)
  Marcin Morawski – Head of Marketing Dell Technologies Poland,
  Beata Antosiewicz – Marketing Manager,
  Marika Gołębiowska – Marketing Manager,
  Magdalena Wyzińska – Partner Marketing Manager,
  Sylwia Szymczak – Marketing Executive Associate,
  Katarzyna Małkowska – Channel Marketing Coordinator.

SPECIAL AWARD / BUDGET UP TO PLN 50 MILLION

• DUREX (SPECIAL AWARD) –
  Karolina Wierzbicka – Gajda – Category Marketing Manager POL&EE,
  Katarzyna Bitowt – Senior Brand Manager,
  Kamil Komarzyniec – Brand Manager,
  Martyna Sakowicz – Marketing Assistant,
  Bogumiła Albrycht – Media & CRM Manager,
  Dominika Staszewska – Media Marketing Assistant,
  Łukasz Urzędowski – Performance Marketing & UX Team Lead.

GRAND PRIX

• DELL TECHNOLOGIES – MARCIN MORAWSKI – Marketing Director of the Year 2022/2023
• VELOBANK – KATARZYNA MEISSNER – Marketing Director of the Year 2022/2023

Congratulations to all the winners!

Marketing Director of the Year Partners – dyrektormarketinguroku.pl

DENTSU, MULLENLOW MediaHub, APART, Monday Comms, Bridge2Fun, TAILORS CLUB, EFEKT DIGITAL, KinAds, GETTY Images,

Executive Summit Partners – executivesummit.eu

DENTSU, MULLENLOW MediaHub, APART, Monday Comms, Bridge2Fun, TAILORS CLUB, EFEKT DIGITAL, KinAds, GETTY Images, PRIDO, Rent Boutique, FFF Label, IAA, USER.COM, Meeting Application, Don’t worry, Brown-Forman

Media Partners

RMF FM, NaTemat, Inn Poland, PAP, MEDIARUN.COM, FASHION Biznes, Meeting Planner

Content Partners

DENTSU, RMF FM, UNICEF POLSKA, Kozminski University, Kancelaria SKP, TZF Polfa, KOŹMINSKI BUSINESS HUB, SDE Media & Events

About the competition

The Marketing Director of the Year (DMR) competition is a prestigious event addressed to management staff in the marketing industry. For 12 years, the Competition Jury has been selecting the best marketing leaders and recognizing the effectiveness and innovation of marketing, digital and communication activities.

The Marketing Director of the Year (DMR) competition takes place as part of the conference
AI MARKETING EXECUTIVE SUMMIT. This year’s edition will focus on business development in turbulent times, new transformation strategies, the growth of companies on global markets, and young, innovative businesses.

About the organizer

The event is organized by HEXAGON NETWORK Sp z o.o., publisher of MEDIARUN.com, organizer of the EXECUTIVESUMMIT.eu conference and of the INNOVATIVELEADER.eu competition. For years, we have been bringing together and inspiring the executive and management staff of the most innovative companies in Poland.

By organizing conferences, networking meetings and the final gala of the Marketing Director of the Year competition, we make it possible to discover and honor marketing, digital and communication leaders who make a significant contribution to the growth of their companies.