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[ I22 ]/Individual categories — industry

Software / App

A category for marketing leaders in software and apps. We reward product marketing that drives user acquisition, activation and retention — in other words, data-driven growth.

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About the category

Who we are looking for

Product marketing managers, growth managers and marketing directors at software and app companies.

  • Growth in users and paying customers
  • Data-driven user activation and retention
  • Successful launches of new features

Who can enter

Open to heads of marketing at companies involved in:

  • software development (SaaS, software for businesses and consumers)
  • mobile and web applications
  • digital platforms and subscription services

The Jury compares people responsible for marketing brands in the same industry — in similar market, regulatory and competitive conditions.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 4,996 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10PLN 3,496
Regular until 05.11PLN 3,996
Late until 12.11PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda
How to take part/

3 simple steps to enter

  1. 01

    Create an account and choose categories

    Enter yourself, a colleague, a client or a team — in this category and others: up to 4 individual and 1 team category.

    Entry form
  2. 02

    Download and pay the invoice

    We will email you the pro forma, also available in your account. Pay by bank transfer or card — the earlier, the cheaper.

    Dates and fees
  3. 03

    Prepare the entry and upload the presentation

    After paying: bio, activity description, examples and results. The presentation outline and judging criteria are in the Entry Kit.

    Download the Entry Kit
A panel discussion on the CMO Executive Summit stage
Stage II

The Jury and the Gala

This part is not up to you: the Jury reviews the presentations and votes, and the results are announced at the Gala on 4 December 2026 — in the evening, after the CMO Executive Summit conference.

About the Gala and conference
[ I ]/

Individual categories — industry

Join the leaders who are shaping the future of marketing.

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