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[ I22 ]/Individual categories — industry

Software / App

A category for marketing leaders in software and apps. We reward product marketing that drives user acquisition, activation and retention — in other words, data-driven growth.

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About the category

Who we are looking for

Product marketing managers, growth managers and marketing directors at software and app companies.

  • Growth in users and paying customers
  • Data-driven user activation and retention
  • Successful launches of new features

Who can enter

Open to heads of marketing at companies involved in:

  • software development (SaaS, software for businesses and consumers)
  • mobile and web applications
  • digital platforms and subscription services

The Jury compares people responsible for marketing brands in the same industry — in similar market, regulatory and competitive conditions.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 3,496 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10PLN 3,496
Regular until 05.11PLN 3,996
Late until 12.11PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda
How to take part/

Three steps to the Gala

  1. 01

    Download the Entry Kit

    Categories, judging criteria and tips on preparing a winning entry.

    Download the Entry Kit
  2. 02

    Enter a candidate

    Choose the category and pay for the entry. You add the description, examples and results after paying.

    Entry form
  3. 03A panel discussion on the CMO Executive Summit stage

    Conference and Final Gala

    4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.

    About the Gala and conference
[ I ]/

Individual categories — industry

Join the leaders who are shaping the future of marketing.

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