[ I8 ]/Individual categories — industry

Fashion / Lifestyle

A category for those who build fashion and lifestyle brands. We recognize marketing that creates desire and a coherent brand world while also translating into sales in physical and online stores.

Enter this category Ask the advisor

About the category

Who we are looking for

Marketing directors, brand managers and e-commerce managers at apparel, footwear, accessories and lifestyle brands.

A coherent brand world, from collections to communications
Brand image combined with e-commerce and in-store sales
Growth in sales and brand awareness backed by data

Who can enter

Open to heads of marketing at companies involved in:

fashion and footwear (e.g., clothing chains and stores, designers)
fashion accessories (e.g., watches, handbags, jewelry)
lifestyle in the broad sense (e.g., luxury goods, fashion magazines)

The Jury compares people responsible for marketing brands in the same industry — in similar market, regulatory and competitive conditions.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 4,996 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10	PLN 3,496
Regular until 05.11	PLN 3,996
Late until 12.11	PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda

Winners of previous editions/

Winners in this category

Case studies/

Get inspired by the best

13th edition ANSWEAR Repozycjonowanie do premium z jedną platformą na 12 rynkach Answear sprzedaje modę na 12 rynkach — od Polski i Ukrainy po Grecję, Cypr i Włochy. Jego klienci to kreatywni mieszkańcy dużych miast, którzy wyrażają się przez jakościowe marki: 45% mieszka w… +23%sprzedaży marek premium rok do roku — 603,5 mln zł po trzech kwartałach 2024 (raport kwartalny Answear.com za Q3 2024)+6 pkt proc.znajomości wspomaganej rok do roku, przy wynikach konkurencji od +2 do −3 pkt proc. (Kantar) Marta SawickaRead

How to take part/

3 simple steps to enter

01
Create an account and choose categories
Enter yourself, a colleague, a client or a team — in this category and others: up to 4 individual and 1 team category.
Entry form
02
Download and pay the invoice
We will email you the pro forma, also available in your account. Pay by bank transfer or card — the earlier, the cheaper.
Dates and fees
03
Prepare the entry and upload the presentation
After paying: bio, activity description, examples and results. The presentation outline and judging criteria are in the Entry Kit.
Download the Entry Kit

A panel discussion on the CMO Executive Summit stage

Stage II

The Jury and the Gala

This part is not up to you: the Jury reviews the presentations and votes, and the results are announced at the Gala on 4 December 2026 — in the evening, after the CMO Executive Summit conference.

About the Gala and conference

Join the leaders who are shaping the future of marketing.

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