[ I8 ]/Individual categories — industry

Fashion / Lifestyle

A category for those who build fashion and lifestyle brands. We recognize marketing that creates desire and a coherent brand world while also translating into sales in physical and online stores.

Enter this category Ask the advisor

About the category

Who we are looking for

Marketing directors, brand managers and e-commerce managers at apparel, footwear, accessories and lifestyle brands.

A coherent brand world, from collections to communications
Brand image combined with e-commerce and in-store sales
Growth in sales and brand awareness backed by data

Who can enter

Open to heads of marketing at companies involved in:

fashion and footwear (e.g., clothing chains and stores, designers)
fashion accessories (e.g., watches, handbags, jewelry)
lifestyle in the broad sense (e.g., luxury goods, fashion magazines)

The Jury compares people responsible for marketing brands in the same industry — in similar market, regulatory and competitive conditions.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 3,496 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10	PLN 3,496
Regular until 05.11	PLN 3,996
Late until 12.11	PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda

Winners of previous editions/

Winners in this category

Case studies/

Get inspired by the best

13th edition ANSWEAR Repozycjonowanie do premium z jedną platformą na 12 rynkach Answear sprzedaje modę na 12 rynkach — od Polski i Ukrainy po Grecję, Cypr i Włochy. Jego klienci to kreatywni mieszkańcy dużych miast, którzy wyrażają się przez jakościowe marki: 45% mieszka w… +23%sprzedaży marek premium rok do roku — 603,5 mln zł po trzech kwartałach 2024 (raport kwartalny Answear.com za Q3 2024)+6 pkt proc.znajomości wspomaganej rok do roku, przy wynikach konkurencji od +2 do −3 pkt proc. (Kantar) Marta SawickaRead

How to take part/

Three steps to the Gala

01
Download the Entry Kit
Categories, judging criteria and tips on preparing a winning entry.
Download the Entry Kit
02
Enter a candidate
Choose the category and pay for the entry. You add the description, examples and results after paying.
Entry form
03
Conference and Final Gala
4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.
About the Gala and conference

Join the leaders who are shaping the future of marketing.

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