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Thinking Outside of the Box

A category for those who dared to do things differently from everyone else. We reward unconventional ideas that broke the conventions of their market category — and delivered measurable results, not just buzz.

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About the category

Who we are looking for

Marketers from any industry who have delivered an unconventional project, campaign or operating model.

  • A bold idea that broke with category conventions
  • The ability to persuade the organization to take a risk
  • Business impact, not just reach

Who can enter

Open to heads of marketing who:

  • have run unconventional, creative initiatives that go beyond established patterns
  • have used new ideas and opportunities in brand communications

The Jury will assess the campaign's level of innovation and the new ideas behind its communications.

A special category rewards mastery in one marketing discipline — regardless of industry or company size.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 4,996 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10PLN 3,496
Regular until 05.11PLN 3,996
Late until 12.11PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda
Winners of previous editions/

Winners in this category

  1. XIIIMichał JaworskiRAINBOW Tours
  2. XIIAGATA BRODZKAPARADYŻ
  3. XIITOMASZ LEWANDOWSKICENTRUM MEDYCZNE PUŁAWSKA CMP
  4. XITadeusz RusekWyborowa
  5. XIDariusz MaciołekBNP Paribas
  6. XMałgorzata Rybak-DowżykT-Mobile
How to take part/

3 simple steps to enter

  1. 01

    Create an account and choose categories

    Enter yourself, a colleague, a client or a team — in this category and others: up to 4 individual and 1 team category.

    Entry form
  2. 02

    Download and pay the invoice

    We will email you the pro forma, also available in your account. Pay by bank transfer or card — the earlier, the cheaper.

    Dates and fees
  3. 03

    Prepare the entry and upload the presentation

    After paying: bio, activity description, examples and results. The presentation outline and judging criteria are in the Entry Kit.

    Download the Entry Kit
A panel discussion on the CMO Executive Summit stage
Stage II

The Jury and the Gala

This part is not up to you: the Jury reviews the presentations and votes, and the results are announced at the Gala on 4 December 2026 — in the evening, after the CMO Executive Summit conference.

About the Gala and conference
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Special categories

Join the leaders who are shaping the future of marketing.

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