PLEN Entry Kit Enter now

[ S1 ]/Special categories

Thinking Outside of the Box

A category for those who dared to do things differently from everyone else. We reward unconventional ideas that broke the conventions of their market category — and delivered measurable results, not just buzz.

Enter this category Ask the advisor

About the category

Who we are looking for

Marketers from any industry who have delivered an unconventional project, campaign or operating model.

  • A bold idea that broke with category conventions
  • The ability to persuade the organization to take a risk
  • Business impact, not just reach

Who can enter

Open to heads of marketing who:

  • have run unconventional, creative initiatives that go beyond established patterns
  • have used new ideas and opportunities in brand communications

The Jury will assess the campaign's level of innovation and the new ideas behind its communications.

A special category rewards mastery in one marketing discipline — regardless of industry or company size.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 3,496 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10PLN 3,496
Regular until 05.11PLN 3,996
Late until 12.11PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda
Winners of previous editions/

Winners in this category

  1. XIIIMichał JaworskiRAINBOW Tours
  2. XIIAGATA BRODZKAPARADYŻ
  3. XIITOMASZ LEWANDOWSKICENTRUM MEDYCZNE PUŁAWSKA CMP
  4. XITadeusz RusekWyborowa
  5. XIDariusz MaciołekBNP Paribas
  6. XMałgorzata Rybak-DowżykT-Mobile
How to take part/

Three steps to the Gala

  1. 01

    Download the Entry Kit

    Categories, judging criteria and tips on preparing a winning entry.

    Download the Entry Kit
  2. 02

    Enter a candidate

    Choose the category and pay for the entry. You add the description, examples and results after paying.

    Entry form
  3. 03A panel discussion on the CMO Executive Summit stage

    Conference and Final Gala

    4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.

    About the Gala and conference
[ S ]/

Special categories

Join the leaders who are shaping the future of marketing.

Enter this category Nominate someone