[ S19 ]/Special categories
Best Launch / Re-branding
A category for those who have launched a new brand or product, or carried out a rebrand. We reward well-prepared change — from diagnosis, through new identity and communications, to market results.
About the category
Who we are looking for
Marketing leaders and brand managers responsible for launches and rebrands.
- An accurate diagnosis and a sound rationale for the change
- Smooth rollout within the organization and in the market
- Results: awareness, sales, market share
Who can enter
Open to heads of marketing who, in 2025/26, led marketing activities:
- for new brands entering the market
- for brands entering the market with a new product or in a new category
- for brands after a rebrand — with a new image or a new way of communicating
- for brands that have returned to the market after a long absence
A special category rewards mastery in one marketing discipline — regardless of industry or company size.
Terms and conditionsDeadline
by 12.11.2026
Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.
Fee
PLN 4,996 net
| Early until 20.10 | PLN 3,496 |
|---|---|
| Regular until 05.11 | PLN 3,996 |
| Late until 12.11 | PLN 4,996 |
Each additional category: from PLN 1,996
Rules
One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.
Rules and FAQConference and Gala
4.12.2026
The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.
AgendaWinners in this category
3 simple steps to enter
- 01
Create an account and choose categories
Enter yourself, a colleague, a client or a team — in this category and others: up to 4 individual and 1 team category.
Entry form - 02
Download and pay the invoice
We will email you the pro forma, also available in your account. Pay by bank transfer or card — the earlier, the cheaper.
Dates and fees - 03
Prepare the entry and upload the presentation
After paying: bio, activity description, examples and results. The presentation outline and judging criteria are in the Entry Kit.
Download the Entry Kit
The Jury and the Gala
This part is not up to you: the Jury reviews the presentations and votes, and the results are announced at the Gala on 4 December 2026 — in the evening, after the CMO Executive Summit conference.
About the Gala and conferenceSpecial categories
- S1Thinking Outside of the Box
- S2Master of AI Marketing
- S3Master of Digital Marketing
- S4Master of Technology & Innovation
- S5Master of Communication / PR
- S6Master of Customer Experience
- S7Master of Social Media
- S8Master of Influencer Marketing
- S9Master of Employer Branding
- S10Master of CSR / Social Purpose
- S11Master of ESG / Sustainability
- S12Master of International Marketing
- S13Master of Content Marketing
- S14Master of Brand Experience
- S15Master of Young Generation Marketing
- S16Master of Smart Marketing / Limited Budget
- S17Best Brand Manager / Category Manager
- S18Best Loyalty & Engagement Marketing
- S19Best Launch / Re-branding
- S20Long Time Marketing Excellence
- S21Marketing and Sales Director
- S22Master of City & Region Marketing
- S23Master of Interactive & Immersive Marketing
- S24Master of Omnichannel Marketing
- S25Master of Performance & ROI Marketing