[ S25 ]/Special categoriesNew in the 14th edition
Master of Performance & ROI Marketing
A category for those who run marketing focused on measurable results. We reward precise budget planning, testing, optimization and rigorous analytics that allow marketing to prove its return on investment.
About the category
Who we are looking for
Heads of performance marketing, marketing and digital directors, and marketing analysts.
- Rigorous measurement and attribution of results to activities
- Continuous testing and optimization
- Proven return on marketing investment
Who can enter
Open to heads of marketing who:
- run marketing focused on results and return on investment
- measure the effectiveness of their activities (e.g., ROI, ROAS, customer acquisition cost)
A special category rewards mastery in one marketing discipline — regardless of industry or company size.
Terms and conditionsDeadline
by 12.11.2026
Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.
Fee
PLN 3,496 net
| Early until 20.10 | PLN 3,496 |
|---|---|
| Regular until 05.11 | PLN 3,996 |
| Late until 12.11 | PLN 4,996 |
Each additional category: from PLN 1,996
Rules
One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.
Rules and FAQConference and Gala
4.12.2026
The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.
AgendaThree steps to the Gala
- 01
Download the Entry Kit
Categories, judging criteria and tips on preparing a winning entry.
Download the Entry Kit - 02
Enter a candidate
Choose the category and pay for the entry. You add the description, examples and results after paying.
Entry form - 03
Conference and Final Gala
4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.
About the Gala and conference
Special categories
- S1Thinking Outside of the Box
- S2Master of AI Marketing
- S3Master of Digital Marketing
- S4Master of Technology & Innovation
- S5Master of Communication / PR
- S6Master of Customer Experience
- S7Master of Social Media
- S8Master of Influencer Marketing
- S9Master of Employer Branding
- S10Master of CSR / Social Purpose
- S11Master of ESG / Sustainability
- S12Master of International Marketing
- S13Master of Content Marketing
- S14Master of Brand Experience
- S15Master of Young Generation Marketing
- S16Master of Smart Marketing / Limited Budget
- S17Best Brand Manager / Category Manager
- S18Best Loyalty & Engagement Marketing
- S19Best Launch / Re-branding
- S20Long Time Marketing Excellence
- S21Marketing and Sales Director
- S22Master of City & Region Marketing
- S23Master of Interactive & Immersive Marketing
- S24Master of Omnichannel Marketing
- S25Master of Performance & ROI Marketing