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[ S18 ]/Special categories

Best Loyalty & Engagement Marketing

A category for those who build customer loyalty. We recognize programs and initiatives that increase purchase frequency and engagement while giving customers real value, not just points.

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About the category

Who we are looking for

Managers of loyalty programs, CRM, CX and relationship marketing.

  • A program that gives customers real value
  • Data-driven personalization of customer relationships
  • Growth in retention, purchase frequency and customer value

Who can enter

Open to heads of marketing who:

  • have focused on customer engagement and building customer-brand relationships
  • run loyalty and engagement programs

A special category rewards mastery in one marketing discipline — regardless of industry or company size.

Terms and conditions

Deadline

by 12.11.2026

Entries are accepted from 01.10 to 12 November 2026. Materials for judging — by 18.11.

Fee

PLN 3,496 net

Individual entry in one category + invitation to the Gala and Conference
Early until 20.10PLN 3,496
Regular until 05.11PLN 3,996
Late until 12.11PLN 4,996

Each additional category: from PLN 1,996

Rules

One person may enter up to 4 individual categories and 1 team category. Every entry is evaluated by the Jury.

Rules and FAQ

Conference and Gala

4.12.2026

The CMO Executive Summit conference precedes the DMR Gala. InterContinental Warsaw.

Agenda
Winners of previous editions/

Winners in this category

  1. XIIIMarika GołębiowskaDELL
  2. XIMarek SworowskiPorsche Polska
  3. XKatarzyna KrawczykCCC
Case studies/

Get inspired by the best

How to take part/

Three steps to the Gala

  1. 01

    Download the Entry Kit

    Categories, judging criteria and tips on preparing a winning entry.

    Download the Entry Kit
  2. 02

    Enter a candidate

    Choose the category and pay for the entry. You add the description, examples and results after paying.

    Entry form
  3. 03A panel discussion on the CMO Executive Summit stage

    Conference and Final Gala

    4 December 2026: first the CMO Executive Summit conference, then the Final Gala and the results in the evening.

    About the Gala and conference
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Special categories

Join the leaders who are shaping the future of marketing.

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